Direct Mail Packaging Design.

DSCN0756Today I finally managed to finish one of my projects for college, I had to design a package and its insides for the British Red Cross, something that encourages people to donate but also encourages them to pick the package up in the first place. So I designed a game, basically monopoly but adapted to third world countries and instead of community chess & chance cards it has disease and first aid cards. Inside had the board game, the playing cards&pieces, and donation money. Also two secret envelopes that have not to be opened until the person had played the game.

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Inside the envelopes are a leaflet on ways to donate and also a postal donation form. By having “Do not open until finished the game” and “??” on them gives the person hope that its some sort of prize but really their prize is to help people that are living in the countries on the game. It has a fun and serious side to it, I could not be happier with how the final product has turned out, although its only a prototype it still does it justice. Glad its complete, just another two projects to worry about now.


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